UK WHISKY SOCIETY

Overview

UK WHISKY SOCIETY

Our company was established in the Shanghai Free Trade Zone for alcoholic beverages and moved into the Shanghai Free Trade Zone International Liquor Kiln, a Sino British joint venture, UK WHISKY SOCIETY. Our core business is to introduce the culture of Scottish whisky, promote cultural exchange between China and the UK, learn about whisky history and production, take Chinese consumers to taste and appreciate the world's most popular spirits, and provide high-end VIP services. Through wine tasting, training, sales, tourism, VR, culture, and investment, we aim to create a comprehensive ecosystem of whisky enthusiasts in multiple scenarios and dimensions, and build the most authentic Scottish whisky cultural exchange platform. Establishing the world's first "VR Whiskey Academy" Wine culture as a link of communication between China and Britain! Through alcohol, share with everyone the philosophy and story of whiskey's life. Leave the limited life to infinite flavors!

Priority Issues

Macallan

The spiritual home is the East Elchies castle, which has a history of over 400 years. It has always guarded the McCarran distillery, where the land is fertile and the water source is abundant (near the Spee River).

McCarran only uses 16% of the liquor as the heart of the drink, with a very low cutoff rate in Scotland. High quality European oak barrels are its core competitiveness, and each of its oak barrels is strictly controlled at every stage of raw materials, production, air drying, and baking.

The compact still refers to McCarran having the smallest still in the Speyside region, which makes the wine appear rich, full, and fruity. Fine liquor heart, reflected in a stark contrast to most distilleries in the Speyside region of Scotland

As one of the most well-known single malt whisky brands, both the base whisky priced at a few hundred yuan and the top whisky priced at several million yuan have their unique flavors, earning them the title of “Rolls Royce of pure malt whisky”.

McCarran has gradually developed his own traits that can be inherited, which are mainly reflected in four aspects:

Vision & Beliefs

Glenfiddich comes from the ancient Gaelic language, where Glen represents the grandeur of the valley and Fiddich represents the deer and their unrestrained passion. The complete meaning is "Valley of Deers". This name is destined to be given life by time, symbolizing the innovative spirit of single malt whisky.

Goals

Glenfiddich

Glenfiddich comes from the ancient Gaelic language, where Glen represents the grandeur of the valley and Fiddich represents the deer and their unrestrained passion. The complete meaning is “Valley of Deers”. This name is destined to be given life by time, symbolizing the innovative spirit of single malt whisky.

In 1886, founder William Grant began his dream of creating “the best whiskey in the valley” in the Speyside region of the Scottish Highlands. William Grant’s aspirations, vision, and unwavering perseverance are still the spirit upheld by Gryffindor today. A group of skilled and experienced technicians, barrel makers, and coppersmiths, combined with the long-term aging of the Robidou Spring, have created a series of single malt whiskies with different ages and rich flavors.

Gryffindor has paved the way for the sale of malted whisky worldwide. It consciously used three sided wine bottles for marketing in the foreign trade market in the 1960s, which aroused widespread interest and subsequently benefited a lot of business. Its annual sales of 10 million bottles worldwide are equivalent to 18% of the market share, and Gryffindor is one of the best-selling malt whiskies in the world
Each Gryffindor is a perfect blend of numerous flavors, perfectly embodying the unique personality and ease of drinking of a single malt whisky.
Gryffindor is an impressive brewery and the one with the largest number of distillers in the world, including no less than 11 malt juice distillers and 18 alcohol distillers. These distillers are all powered by gas and are rare today. It also has 24 fermentation tanks made of Oregon pine wood and 43 warehouses, which can store a total of 800000 barrels of whiskey
Gryffindor has its own barrel maker, coppersmith, and bottling line, which is to some extent very independent. They just don't have their own malt making department, they will mix a small amount of malt made by the brother company Baifu using floor exposure method in the purchased malt clock.
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